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DM Insight - Merissa and Matthew's Papertale
 
 
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Friday, 29 January 2016 15:56

DM Insight - Merissa and Matthew's Papertale

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"Less is more" is a popular saying or mantra in many aspects of design.  Sometimes clean simplicity can make the boldest statement.  This was the case in working on the invitation for Merissa and Matthew.  Letterpress printing is a traditional method of printing using a printing press. During this process each invitation is produced with direct impression of an inked, raised surface against cardstock or paper. The look and feel of the technique gives the invitations depth and dimension.

We loved the idea of having the bride and groom's names and words on the other pieces run off the sides. This element allows you to see the letterpress impression when viewing the printed pieces from the side.

With letterpress printing each ink color is carefully chosen and mixed by hand to compliment the cardstocks, papers, or envelopes that we use in designing a suite.  Merrissa and Matthew's invitations and response cards will all travel to and from the guests in a chai latte envelope.  This color was the perfect pairing for the warm and soft feel of letterpress printing.

We combined flirty, fun script with simple, clean block fonts so that guests are excited about the event but also receive the details in a very clear manner.

The adorable custom stamps with the couple's initals tie the entire suite together.

Today's DM Inspiration lends to making a special impression on your guests by going simple in design and allowing the special printing technique to speak for the uniqueness of the invitation.


 

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