DM Insight - Kelsey and Sean's Papertale

Monday, 21 December 2015 18:04

DM Insight - Kelsey and Sean's Papertale

Written by Project Manager

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Madison, one of our assemblers at DM Paper Designs, introduced us to her friend and Chi Omega sorority sister, Kelsey. Kelsey came to our studio hoping that I could capture the rustic look and feel of their wedding venue location in all of the details of their wedding stationery. I knew the challenge would be to take the strength of the oak trees of Cross Creek Ranch and marry it with the soft, elegance needed for their wedding. During our intial meeting we brainstormed and I suggested ways to capture the contrast of the textures of the outdoors within the invitation suite. A special thank you to Austin Trenholm at Trenhom Photo for capturing all of the details.

Hand tying each invitation with a soft, divine twine not only made the invitation feel like a special, heartfelt package but it also engaged Kelsey and Sean's guests. We drew curiousity in exploring and unwrapping the invitation rather than simply opening an envelope. The natural kraft tag made each invitation feel like a special gift from the future newlyweds.

Combining the strength and organic texture of a natural kraft envelope with the whimsical, feminine font really gave guests a strong visual from the first moment of the feel we wanted to portray of Kelsey and Sean's wedding venue and what was to come of the event.

Carrying the recoccuring theme of the oak tree silhouettes into the insert card pieces tied the whole suite together and drew a visual picture for guests of what could be expected at this event. We also featured the oak tree on their custom postage stamp. Cross Creek is known for it's majestic oak trees and we wanted to use this inspiration on the invitation to set the tone for what the guests could expect of this gorgeous venue.

Kelsey really loved the idea of using lettered signs on chalkboards at her wedding. This special touch almost feels like a handwritten note to her guests. We decided to incorporate this theme along with the oak trees throughout the design. I believe it gives the invitation a feel of a very whimsical note from Kelsey and Sean.

Today's DM Insight - finding inspiration in the details and then making sure each detail is executed to perfection in the design and production of the custom pieces.

With Love,

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